Owning position number one on Google increases business authenticity. An increase in the search engine ranking not only boosts the business’s ability to generate traffic and leads. Position one holds the capacity to increase audience strength. Position number one in Google has a whopping 31.77% of the organic clicks. This determines that the top spot of Google commands nearly one-third of the organic click and thus is proven that the top spot of Google is valuable.
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After the first position, we have observed a drop off from position number one to second is 7% drop off with position number 2 in Google achieving about 24.71% of the organic clicks whereas the third position receives just 18.66% of organic click. Websites that are indexed or appear on the second page of Google just receive an earned combined click-through rate of just 0.78%.
The website that is listed at the top of results not only provides the greatest amount of traffic but also instills trust in consumers as to the worthiness and relative importance of the company. Being on the number one result of Google search result page is obviously important as these number just provides benefit to the website. The importance of SEO for online business is seemingly quantified by judging the similarity.
Attaining a high ranking on Google is a top priority and for this, the user must invest in SEO resources that are worth enough to help the individual possibly achieve the top 3 Google rank for the desired keyword. At first glance, if you rank at number 1 for a search term related to one of the target keywords that you are searched for 1000 times and you can expect around 300 clicks or more to the site.
Experienced marketers usually experience a sharp drop-off from position number 1 to position 10 on Google as it is no real surprise. The top 3 positions of Google are coveted by businesses for a good cause as they deliver significant organic value to the website.
The increased prominence of Google ads in search results may continue to affect the CTR from organic search. With the growing algorithms of Google and the clients in search of increasing the sales have come up with more ads in the organic listings. The average number of ads that appear in the organic listings for competitive key terms is four at the top of the results and three at the bottom of the Google results. By keeping a check on the CTR by positions to monitor the impact of increasing ad prominence over the organic listing click-through rate.
SEO click is one of the best digital marketing companies that help client’s websites with Google ranking. With our specialized teams of expert, we help you attain the desired Google position and increase organic traffic.